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Decoding the Decision Making of the World's Wealthiest: Unveiling the Secrets Behind Their Success

Updated: Aug 26, 2023

Journeying Through the Choices of Billionaires: A Reflective Guide to Elevate Your Decision-Making Game


Many of us harbor dreams of joining the elite ranks of the world's top 100 richest individuals. After all, being in the top 100 sounds more than sufficient, doesn't it? But behind the staggering net worth figures that often leave us in awe, there's a rich mosaic of stories, decisions, and experiences. From diverse educational backgrounds and influential mentors to the niches they've carved out in the business world, these magnates offer a masterclass in decision making. As we delve into their remarkable journeys, prepare to be both inspired and introspective. Here's a closer look at the luminaries who've shaped industries, influenced economies, and perhaps, can inspire us to chart our own path to success. Enjoy the exploration and let their tales ignite your own aspirations!


Diving into the Dynamics of Wealth Creation: A Statistical Prelude


Before we embark on the captivating tales of the world's wealthiest, let's take a moment to understand the broader landscape. The journey to immense wealth often varies, with some individuals building empires from scratch, while others ascend corporate ladders or inherit and amplify family legacies. Their decision-making styles, risk appetites, and even personal lifestyles play pivotal roles in their stories. The list below offers a snapshot of these dynamics among the top 100 richest individuals. It provides a statistical foundation, setting the stage for the more detailed narratives that follow. Let these numbers be a compass, guiding you through the diverse terrains of success and ambition.


Table shows Decision-Making traits
Decision-Making Traits

diagram of Decision-Making Types of World Richest
Decision-Making Types of World Richest

Contrasting Insights:

Analyzing the decision-making traits of the world's wealthiest individuals reveals a fascinating contrast between founders and those who inherited their wealth. Founders predominantly exhibit the 'Risk-taker' trait, with 20 out of 32 leaning towards this style. This suggests that a significant portion of self-made billionaires achieved their status by embracing risks and venturing into uncharted territories. On the other hand, only 4 founders are characterized as 'Decisive', indicating that while they make decisions quickly, they don't necessarily always take the riskiest path. Interestingly, no founder falls under the 'Data-driven' category, suggesting that intuition might play a more significant role for them than pure data analysis.

significant portion of self-made billionaires achieved their status by embracing risks and venturing into uncharted territories.

In contrast, those who inherited their wealth show a different pattern. A whopping 12 out of 18 lean towards the 'Cautious' trait. This could imply that preserving the family legacy and wealth might be a priority for them, leading to more conservative decision-making. Only a small fraction of inheritors are 'Decisive' or 'Risk-takers', while a more considerable portion is 'Data-driven', possibly relying on data and analytics to maintain and grow their inherited wealth.


Introspection and Personal Growth:

As you reflect on these insights, it's essential to ask yourself: Which category do you resonate with the most? Are you a risk-taker, diving headfirst into opportunities, or do you tread cautiously, analyzing every possible outcome? Understanding your decision-making style can offer valuable insights into your strengths and areas for growth. If you identify with the 'Risk-taker' or 'Decisive' traits, it might be beneficial to occasionally step back, gather more data, and analyze before making significant decisions. Conversely, if you lean towards the 'Cautious' or 'Data-driven' styles, perhaps there are moments where trusting your intuition and taking calculated risks can lead to unprecedented growth.


Understanding your decision-making style can offer valuable insights into your strengths and areas for growth.

Remember, the world's richest didn't achieve their status by following a single formula. They understood their strengths, learned from their weaknesses, and continuously adapted their decision-making styles to navigate the ever-evolving landscape of business and investment. Embrace your unique style, learn from these titans of industry, and chart your path to success.


With this foundation set, let's delve deeper into some of the individual narratives, exploring the diverse terrains of success and ambition.


Disclaimer: The statistics and information provided are based on available data and research as of March 2023. They are intended for informational purposes only and should not be considered as definitive or exhaustive. The details and numbers might vary based on new data or different sources.

 

Elon Musk


Elon Musk - inikeputusanku.com
Elon Musk - Tesla and Beyond

"I could either watch it happen or be a part of it."
Heuristics vs. Rational vs. Hybrid Tendency: Hybrid, leaning towards rational. Examples include his detailed approach to SpaceX's Mars colonization plan and Tesla's master plan

  • Education: University of Pretoria; Queen's University; University of Pennsylvania (Physics and Economics).

  • Known Mentors: Not widely known for having specific mentors, but has mentioned books and scientists as significant influences.

  • Started Business Age: 24 (Zip2 Corporation).

  • Business Niche: Technology, space, electric vehicles.

  • Diversified or Loyalty to Single Niche: Highly diversified.

  • Number of Businesses Prior to Steady: Multiple, including Zip2, X.com (which became PayPal), SpaceX, Tesla, Neuralink, and The Boring Company.

  • Company Bringing Them to Top 100: Primarily Tesla and SpaceX.

  • Entered Top 100 Rank Age: Early 30s.

  • Entered Top 100 Rank Year: 2012.

  • Last 10 Years Progression in Top 100: Rapid ascent, especially with Tesla's stock surge.

  • Individual Value in Decision Making: Innovation, sustainability, and future-oriented.

  • Heuristics vs. Rational vs. Hybrid Tendency: Hybrid, leaning towards rational. Examples include his detailed approach to SpaceX's Mars colonization plan and Tesla's master plan.

  • Risk Aversion or Taker: Known risk-taker.

  • Tendency to Debt: Has taken significant risks with personal finances to fund companies.

  • Daily Lifestyle Before Success: Worked long hours, often slept in the office.

  • Daily Lifestyle After Top 100 Rank: Still known for working long hours across multiple ventures.

  • Significant Quotes:

    • "When something is important enough, you do it even if the odds are not in your favor."

    • "I could either watch it happen or be a part of it."

  • Main Things We Can Learn: Persistence, vision-driven approach, and willingness to take calculated risks.

 

Jeff Bezos


Jeff Bezos - inikeputusanku.com
Jeff Bezos - Amazon

"If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table."
Heuristics vs. Rational vs. Hybrid Tendency: Rational, with a focus on data-driven decisions. Examples include Amazon's A/B testing approach and the long-term vision for Blue Origin.
  • Education: Princeton University (Electrical Engineering and Computer Science).

  • Known Mentors: Not widely known for specific mentors, but has mentioned his grandfather as a significant influence.

  • Started Business Age: 30 (Amazon).

  • Business Niche: E-commerce, space exploration.

  • Diversified or Loyalty to Single Niche: Started with e-commerce, diversified over time.

  • Number of Businesses Prior to Steady: Amazon was his primary venture.

  • Company Bringing Them to Top 100: Amazon.

  • Entered Top 100 Rank Age: Mid-30s.

  • Entered Top 100 Rank Year: 1999.

  • Last 10 Years Progression in Top 100: Consistent presence, often at the top.

  • Individual Value in Decision Making: Customer-centricity, long-term thinking.

  • Heuristics vs. Rational vs. Hybrid Tendency: Rational, with a focus on data-driven decisions. Examples include Amazon's A/B testing approach and the long-term vision for Blue Origin.

  • Risk Aversion or Taker: Calculated risk-taker.

  • Tendency to Debt: Amazon operated at a loss for many years before turning a profit.

  • Daily Lifestyle Before Success: Worked in finance.

  • Daily Lifestyle After Top 100 Rank: Known for his "two pizza rule" for meetings and annual pilgrimages to the Texas desert for Blue Origin launches.

  • Significant Quotes:

    • "Your brand is what other people say about you when you're not in the room."

    • "If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table."

  • Main Things We Can Learn: Long-term vision, adaptability, and customer-first approach.

 

Warren Buffett


Warren Buffet - inikeputusanku.com
Warren Buffet - Berkshire Hathaway

"Price is what you pay. Value is what you get."
Heuristics vs. Rational vs. Hybrid Tendency: Rational. Known for thorough analysis and the "intrinsic value" approach.
  • Education: University of Nebraska-Lincoln; Columbia Business School (Master's in Economics).

  • Known Mentors: Benjamin Graham.

  • Started Business Age: Bought his first stock at age 11; started Buffett Partnership Ltd. at 25.

  • Business Niche: Investment and various other sectors through Berkshire Hathaway.

  • Diversified or Loyalty to Single Niche: Highly diversified through acquisitions.

  • Number of Businesses Prior to Steady: Multiple investments; took control of Berkshire Hathaway at 34.

  • Company Bringing Them to Top 100: Berkshire Hathaway.

  • Entered Top 100 Rank Age: Likely in his late 30s or early 40s.

  • Entered Top 100 Rank Year: 1980s.

  • Last 10 Years Progression in Top 100: Consistent presence near the top.

  • Individual Value in Decision Making: Value investing, long-term perspective.

  • Heuristics vs. Rational vs. Hybrid Tendency: Rational. Known for thorough analysis and the "intrinsic value" approach.

  • Risk Aversion or Taker: Calculated risk-taker.

  • Tendency to Debt: Generally debt-averse.

  • Daily Lifestyle Before Success: Worked in his father's brokerage and various investment roles.

  • Daily Lifestyle After Top 100 Rank: Known for a modest lifestyle; lives in the same house he bought in 1958.

  • Significant Quotes:

    • "Price is what you pay. Value is what you get."

    • "It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price."

  • Main Things We Can Learn: Patience, thorough analysis, and the importance of understanding one's investments.

 

Larry Ellison


Larry Ellison - inikeputusanku.com
Larry Ellison - Oracle

"When you innovate, you've got to be prepared for everyone telling you you're nuts."
Heuristics vs. Rational vs. Hybrid Tendency: Hybrid. Known for aggressive business tactics combined with a vision for the future of tech.
  • Education: Attended but did not complete degrees at the University of Illinois at Urbana-Champaign and the University of Chicago.

  • Known Mentors: Not widely known for specific mentors.

  • Started Business Age: 33 (Oracle).

  • Business Niche: Software, cloud computing.

  • Diversified or Loyalty to Single Niche: Started with software; diversified over time.

  • Number of Businesses Prior to Steady: Oracle was his primary venture.

  • Company Bringing Them to Top 100: Oracle.

  • Entered Top 100 Rank Age: Likely in his 40s.

  • Entered Top 100 Rank Year: 1990s.

  • Last 10 Years Progression in Top 100: Consistent presence.

  • Individual Value in Decision Making: Innovation and competitive spirit.

  • Heuristics vs. Rational vs. Hybrid Tendency: Hybrid. Known for aggressive business tactics combined with a vision for the future of tech.

  • Risk Aversion or Taker: Risk-taker.

  • Tendency to Debt: Known for aggressive acquisitions, sometimes financed with debt.

  • Daily Lifestyle Before Success: Various tech jobs, including at Ampex Corporation.

  • Daily Lifestyle After Top 100 Rank: Known for his love of yachting and aviation.

  • Significant Quotes:

    • "When you innovate, you've got to be prepared for everyone telling you you're nuts."

    • "I believe people have to follow their dreams—I did."

  • Main Things We Can Learn: Persistence, the importance of innovation, and the value of competitive spirit.

 

Larry Page


Larry Page - inikeputusanku.com
Larry Page - Google

"You never lose a dream. It just incubates as a hobby."
Heuristics vs. Rational vs. Hybrid Tendency: Rational with a touch of heuristic. Known for data-driven decisions but also for pursuing "moonshot" projects.
  • Education: University of Michigan (Bachelor's in Computer Engineering); Stanford University (Master's in Computer Science).

  • Known Mentors: Not widely known for specific mentors, but collaborated closely with Sergey Brin.

  • Started Business Age: 25 (Google).

  • Business Niche: Technology, internet search.

  • Diversified or Loyalty to Single Niche: Started with search; diversified into various tech sectors.

  • Number of Businesses Prior to Steady: Google was his primary venture.

  • Company Bringing Them to Top 100: Google (now Alphabet).

  • Entered Top 100 Rank Age: Early 30s.

  • Entered Top 100 Rank Year: Early 2000s.

  • Last 10 Years Progression in Top 100: Consistent presence near the top.

  • Individual Value in Decision Making: Innovation and user-centricity.

  • Heuristics vs. Rational vs. Hybrid Tendency: Rational with a touch of heuristic. Known for data-driven decisions but also for pursuing "moonshot" projects.

  • Risk Aversion or Taker: Calculated risk-taker.

  • Tendency to Debt: Google has generally maintained a strong balance sheet with minimal debt.

  • Daily Lifestyle Before Success: Graduate student at Stanford.

  • Daily Lifestyle After Top 100 Rank: Involved in various innovative projects, from self-driving cars to renewable energy.

  • Significant Quotes:

    • "Always deliver more than expected."

    • "You never lose a dream. It just incubates as a hobby."

  • Main Things We Can Learn: The importance of vision, user-centric approach, and the value of continuous innovation.

 

Bernard Arnault


Bernard Arnault Louis Vuitton - inikeputusanku.com
Bernard Arnault Louis Vuitton

If you deeply appreciate and love what creative people do and how they think, which is usually in unpredictable and irrational ways, then you can start to understand them. And finally, you can see inside their minds and DNA.
Heuristics vs. Rational vs. Hybrid Tendency: Rational, with a strong emphasis on brand value and quality.
  • Education: Bachelor's degree in Engineering from École Polytechnique, France.

  • Known Mentors: Not widely documented, but his father, Jean Arnault, played a significant role in his early business career.

  • Started Business Age: Joined his family's business in his early 20s.

  • Business Niche: Luxury goods.

  • Diversified or Loyalty to Single Niche: Started in civil engineering and construction; transitioned and focused on luxury brands.

  • Number of Businesses Prior to Steady: Joined the family business before taking over luxury brands.

  • Company Bringing Them to Top 100: LVMH (Moët Hennessy Louis Vuitton).

  • Entered Top 100 Rank Age: Likely in his 40s.

  • Entered Top 100 Rank Year: Late 1980s to early 1990s.

  • Last 10 Years Progression in Top 100: Consistent presence near the top, often jostling for the top position.

  • Individual Value in Decision Making: Quality, brand value, and long-term vision.

  • Heuristics vs. Rational vs. Hybrid Tendency: Rational, with a strong emphasis on brand value and quality.

  • Risk Aversion or Taker: Calculated risk-taker.

  • Tendency to Debt: Strategic acquisitions often financed through a mix of cash and debt.

  • Daily Lifestyle Before Success: Worked in the family's construction business.

  • Daily Lifestyle After Top 100 Rank: Overseeing a conglomerate of luxury brands and making strategic decisions.

  • Significant Quotes:

    • "If you deeply appreciate and love what creative people do and how they think, which is usually in unpredictable and irrational ways, then you can start to understand them. And finally, you can see inside their minds and DNA."

    • "Luxury goods are the only area in which it is possible to make luxury margins."

  • Main Things We Can Learn: The importance of brand value, the significance of quality, and the value of understanding and appreciating creativity.

 

Carlos Slim


Carlos Slim - inikeputusanku.com
Carlos Slim Grupo Carso

"Mistakes are normal and human. Make them small, accept them, correct them, and forget them."
  • Education: Civil Engineering from the National Autonomous University of Mexico.

  • Known Mentors: His father, Julián Slim Haddad.

  • Started Business Age: 25 (Carso Global Telecom).

  • Business Niche: Telecommunications.

  • Diversified or Loyalty to Single Niche: Started in telecommunications; diversified into various sectors.

  • Number of Businesses Prior to Steady: Several, with Telmex being a significant one.

  • Company Bringing Them to Top 100: Grupo Carso.

  • Entered Top 100 Rank Age: Likely in his 40s.

  • Entered Top 100 Rank Year: 1990s.

  • Last 10 Years Progression in Top 100: Consistent presence near the top.

  • Individual Value in Decision Making: Business acumen, long-term vision, and frugality.

  • Heuristics vs. Rational vs. Hybrid Tendency: Rational. Known for his meticulous approach to business and investments.

  • Risk Aversion or Taker: Calculated risk-taker.

  • Tendency to Debt: Known for his frugal approach and aversion to debt.

  • Daily Lifestyle Before Success: Working in his father's business.

  • Daily Lifestyle After Top 100 Rank: Leading a global conglomerate.

  • Significant Quotes:

    • "When you live for others' opinions, you are dead."

    • "Mistakes are normal and human. Make them small, accept them, correct them, and forget them."

  • Main Things We Can Learn: The value of frugality, the importance of long-term vision, and the significance of learning from mistakes.

 

Michael Bloomberg


Michael Bloomberg - inikeputusanku.com
Michael Bloomberg - Bloomberg Media


In God we trust. Everyone else, bring data.
Heuristics vs. Rational vs. Hybrid Tendency: Rational, with a strong emphasis on data-driven decisions.
  • Education: Bachelor's in Electrical Engineering from Johns Hopkins University; MBA from Harvard Business School.

  • Known Mentors: William Donald Schaefer, former Mayor of Baltimore.

  • Started Business Age: 39 (Bloomberg L.P.).

  • Business Niche: Financial services, software, and media.

  • Diversified or Loyalty to Single Niche: Started with financial terminals; diversified into various media products and services.

  • Number of Businesses Prior to Steady: Bloomberg L.P. was his major breakthrough.

  • Company Bringing Them to Top 100: Bloomberg L.P.

  • Entered Top 100 Rank Age: Likely in his late 40s.

  • Entered Top 100 Rank Year: Late 1980s.

  • Last 10 Years Progression in Top 100: Consistent presence near the top.

  • Individual Value in Decision Making: Innovation, data-driven approach, and public service.

  • Heuristics vs. Rational vs. Hybrid Tendency: Rational, with a strong emphasis on data-driven decisions.

  • Risk Aversion or Taker: Calculated risk-taker.

  • Tendency to Debt: Bloomberg L.P. has been largely self-financed.

  • Daily Lifestyle Before Success: General partner at Salomon Brothers, a Wall Street investment bank.

  • Daily Lifestyle After Top 100 Rank: Leading Bloomberg L.P., serving as Mayor of New York City, and philanthropic activities.

  • Significant Quotes:

    • "In God we trust. Everyone else, bring data."

    • "I've always thought that the more you do for others, the more you get back in personal satisfaction."

  • Main Things We Can Learn: The importance of data in decision-making, the value of public service, and the significance of philanthropy.

 

Mark Zuckerberg


Mark Zuckerberg  - inikeputusanku.com
Mark Zuckerberg - Facebook

"The biggest risk is not taking any risk. In a world that's changing quickly, the only strategy that is guaranteed to fail is not taking risks."
Heuristics vs. Rational vs. Hybrid Tendency: Hybrid, with a strong emphasis on innovation and user experience.
  • Education: Attended Harvard University but dropped out.

  • Known Mentors: Sean Parker, co-founder of Napster.

  • Started Business Age: 19 (Facebook).

  • Business Niche: Technology, social media.

  • Diversified or Loyalty to Single Niche: Started with a social networking site; diversified into various tech products and services.

  • Number of Businesses Prior to Steady: Facebook was his major breakthrough.

  • Company Bringing Them to Top 100: Facebook (now Meta Platforms, Inc.).

  • Entered Top 100 Rank Age: Mid-20s.

  • Entered Top 100 Rank Year: Late 2000s.

  • Last 10 Years Progression in Top 100: Consistent presence at the top.

  • Individual Value in Decision Making: Innovation, user-centricity, and long-term vision.

  • Heuristics vs. Rational vs. Hybrid Tendency: Hybrid, with a strong emphasis on innovation and user experience.

  • Risk Aversion or Taker: Bold risk-taker.

  • Tendency to Debt: Facebook has been largely self-financed through its operations.

  • Daily Lifestyle Before Success: College student at Harvard.

  • Daily Lifestyle After Top 100 Rank: Leading a global tech conglomerate and investing in futuristic projects.

  • Significant Quotes:

    • "The biggest risk is not taking any risk. In a world that's changing quickly, the only strategy that is guaranteed to fail is not taking risks."

    • "Our biggest challenge is making sure everyone has internet access."

  • Main Things We Can Learn: The value of taking risks, the importance of connecting people, and the significance of a user-centric approach.

 

Bill Gates


Bill Gates - inikeputusanku.com
Bill Gates - Microsoft

"We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction."
Heuristics vs. Rational vs. Hybrid Tendency: Rational, with a strong emphasis on innovation and user experience.
  • Education: Attended Harvard University but dropped out.

  • Known Mentors: Warren Buffett and Dr. Ed Roberts (often referred to as the "father of the personal computer").

  • Started Business Age: 20 (Microsoft).

  • Business Niche: Technology, software.

  • Diversified or Loyalty to Single Niche: Started with software; diversified into various tech products and services.

  • Number of Businesses Prior to Steady: Microsoft was his major breakthrough.

  • Company Bringing Them to Top 100: Microsoft.

  • Entered Top 100 Rank Age: Late 20s.

  • Entered Top 100 Rank Year: Early 1980s.

  • Last 10 Years Progression in Top 100: Consistent presence near the top.

  • Individual Value in Decision Making: Innovation, user-centricity, and long-term vision.

  • Heuristics vs. Rational vs. Hybrid Tendency: Rational, with a strong emphasis on innovation and user experience.

  • Risk Aversion or Taker: Calculated risk-taker.

  • Tendency to Debt: Microsoft has been largely self-financed through its operations.

  • Daily Lifestyle Before Success: College student at Harvard.

  • Daily Lifestyle After Top 100 Rank: Leading a global tech company, philanthropic activities, and investing in various ventures.

  • Significant Quotes:

    • "It's fine to celebrate success, but it is more important to heed the lessons of failure."

    • "We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction."

  • Main Things We Can Learn: The value of learning from failures, the importance of long-term vision, and the significance of giving back to society.

 

Jack Ma


Jack Ma  - inikeputusanku.com
Jack Ma - Ali Baba

"Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine."
Heuristics vs. Rational vs. Hybrid Tendency: Hybrid. Known for his visionary approach combined with practical business strategies.
  • Education: Hangzhou Teacher's Institute (Bachelor's in English).

  • Known Mentors: Not widely known for specific mentors.

  • Started Business Age: 31 (Alibaba).

  • Business Niche: E-commerce, technology.

  • Diversified or Loyalty to Single Niche: Started with e-commerce; diversified into various sectors including finance.

  • Number of Businesses Prior to Steady: Alibaba was his primary venture after several failed businesses.

  • Company Bringing Them to Top 100: Alibaba Group.

  • Entered Top 100 Rank Age: Likely in his 40s.

  • Entered Top 100 Rank Year: Early 2000s.

  • Last 10 Years Progression in Top 100: Consistent presence near the top.

  • Individual Value in Decision Making: Entrepreneurship, resilience, and vision.

  • Heuristics vs. Rational vs. Hybrid Tendency: Hybrid. Known for his visionary approach combined with practical business strategies.

  • Risk Aversion or Taker: Risk-taker.

  • Tendency to Debt: Alibaba has taken on debt for various acquisitions and expansions.

  • Daily Lifestyle Before Success: English teacher.

  • Daily Lifestyle After Top 100 Rank: Philanthropy and promoting entrepreneurship.

  • Significant Quotes:

    • "Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine."

    • "If you don't give up, you still have a chance."

  • Main Things We Can Learn: Resilience, the importance of vision, and the value of persistence.


 

Sir Richard Branson


Sir Richard Branson - inikeputusanku.com
Sir Richard Branson - Virgin

"If your dreams don't scare you, they are too small."
Heuristics vs Rational vs Hybrid Tendency: Branson leans heavily towards heuristics. He often trusts his gut and is willing to take significant risks. However, he also surrounds himself with experts in various fields, suggesting a hybrid approach.

  • Education: Branson struggled with dyslexia and dropped out of school at the age of 16.

  • Known Mentors: While Branson has interacted with many influential figures over the years, he often credits his parents, especially his mother, Eve Branson, for instilling in him the confidence and adventurous spirit that would define his career.

  • Started business age: 16. He started with a magazine called "Student" and then moved into selling records.

  • Business niche: Diversified. Virgin Group has its fingers in many pies, from music to airlines to telecommunications and even space travel.

  • Diversed or loyalty to single niche: Highly diversified. Branson is known for venturing into various industries, often with a disruptive approach.

  • Numbers of business prior to steady: Multiple. Before Virgin Records became a success, Branson had several smaller ventures.

  • Multiple or single company that brought them to top 100 richest: Multiple companies under the Virgin Group umbrella have contributed to his wealth.

  • Entered top 100 rank age: Branson became a billionaire in his early 40s.

  • Entered top 100 rank Year: Around the late 1990s to early 2000s.

  • Last 10 years progression in top 100: Branson's rank has fluctuated over the years, especially with the ups and downs of Virgin's various ventures.

  • Individual value in decision making: Branson values intuition, risk-taking, and innovation. He's known for his adventurous spirit and willingness to dive into new industries.

  • Heuristics vs Rational vs Hybrid Tendency: Branson leans heavily towards heuristics. He often trusts his gut and is willing to take significant risks. However, he also surrounds himself with experts in various fields, suggesting a hybrid approach.

  • Risks aversion or taker: Risk-taker. Branson's career is filled with bold ventures, some of which failed spectacularly, but he's always been willing to take those risks.

  • Tendency to Debt: Mixed. Branson has leveraged debt in some ventures but also believes in maintaining a strong financial foundation.

  • Daily lifestyle before success vs. after top 100 rank: Before his success, Branson was a young entrepreneur hustling to make his ventures work. After achieving billionaire status, he's known for his private island, adventurous pursuits, and philanthropic efforts.

  • Significant quotes:

    1. "Business opportunities are like buses, there's always another one coming."

    2. "Do not be embarrassed by your failures, learn from them and start again."

    3. "If your dreams don't scare you, they are too small."

  • Main things we can learn from them: The importance of resilience, the willingness to take risks, and the value of intuition in business decisions.


 

Steve Jobs


Steve Jobs  - inikeputusanku.com
Steve Jobs - Apple

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work."
Heuristics vs. Rational vs. Hybrid Tendency: Hybrid. Known for intuition-driven decisions combined with a meticulous attention to detail.
  • Education: Attended Reed College but dropped out after six months.

  • Known Mentors: Robert Noyce, co-founder of Intel.

  • Started Business Age: 21 (Apple).

  • Business Niche: Technology, consumer electronics.

  • Diversified or Loyalty to Single Niche: Started with computers; diversified into various tech sectors.

  • Number of Businesses Prior to Steady: Apple, NeXT, Pixar.

  • Company Bringing Them to Top 100: Apple.

  • Entered Top 100 Rank Age: Likely in his late 20s.

  • Entered Top 100 Rank Year: Late 1970s with Apple's success.

  • Last 10 Years Progression in Top 100: Consistent presence until his passing in 2011.

  • Individual Value in Decision Making: Innovation, design-centricity, and user experience.

  • Heuristics vs. Rational vs. Hybrid Tendency: Hybrid. Known for intuition-driven decisions combined with a meticulous attention to detail.

  • Risk Aversion or Taker: Risk-taker.

  • Tendency to Debt: Apple maintained a strong balance sheet, especially after its resurgence in the 2000s.

  • Daily Lifestyle Before Success: College student, traveled to India for spiritual enlightenment.

  • Daily Lifestyle After Top 100 Rank: Known for his minimalist lifestyle and dedication to Apple.

  • Significant Quotes:

    • "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work."

    • "Innovation distinguishes between a leader and a follower."

  • Main Things We Can Learn: The importance of passion, intuition, and the value of design and user experience.

 



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